Beck beer bar to continue to play in Europe, its main role, although it replaced the Belgian boss. Beck's beer into the U.S. market to the implementation of language textbooks are often cited as a classic case of creative: you have a favorite American beer in Germany, now, please enjoy your favorite German beer in Germany. It is designed packaging is still calm and smooth, showing a stream of fresh green. 1.7 billion marks in annual income, can still make it look competitive.